PowWow® Wild Berry Coneflower (Echinacea purpurea ‘Pas702917’)
Compact Native Perennial with Non-Stop Summer Blooms & Pollinator Appeal
🌿 Plant Overview
Common Name: PowWow® Wild Berry Coneflower
Botanical Name: Echinacea purpurea ‘Pas702917’
Plant Type: Herbaceous Perennial
Family: Asteraceae
Hardiness Zones: 3–9
Native Range: North America (species origin)
📊 Key Characteristics
Height: 12–24 inches
Spread: ~12 inches
Bloom Time: Summer through fall
Flower Color: Bright pink-purple with orange cone
Foliage: Green
Growth Habit: Compact, upright, bushy
☀️ Growing Conditions
Sun Exposure: Full sun (at least 6+ hours daily)
Water Needs: Moderate (drought tolerant once established)
Soil: Adaptable—clay, sandy, loamy, or average; must be well-drained
Maintenance Level: Low
This coneflower thrives in full sun and tough conditions, tolerating heat, drought, and poor soils while continuing to bloom reliably.
🌸 Garden Features
✔️ Continuous blooms without deadheading
✔️ Bright, vibrant flower color that resists fading
✔️ Attracts butterflies, bees, and pollinators
✔️ Native plant with ecological value
✔️ Deer resistant
✔️ Excellent cut flowers
✔️ Winter seed heads provide bird interest
✂️ Care & Maintenance
Very low maintenance. Deadheading is optional but may encourage additional blooms. Cut back stems in early spring if left standing for winter interest. Water regularly during establishment, then reduce as plant matures.
🌼 Landscape Uses
Borders, mass plantings, pollinator gardens, cottage gardens, containers, prairie gardens, xeriscape plantings
🌿 19 Birch Lane Insight
‘PowWow Wild Berry’ delivers bold color in a compact form—perfect for layering into garden designs or creating vibrant, pollinator-friendly plantings.
🌱 Noteworthy Characteristics
This improved native coneflower is known for its exceptional flowering performance, producing continuous blooms from summer into fall without the need for deadheading. Its sturdy stems hold bright blooms upright, while seed heads provide winter interest and food for birds.
⚠️ Problems
Very few issues. Ensure good drainage to prevent root rot. Performs best in full sun.
PowWow® Wild Berry Coneflower (Echinacea purpurea ‘Pas702917’)
Compact Native Perennial with Non-Stop Summer Blooms & Pollinator Appeal